Corporate leaders talk to their peers, copy their competitors, and copy one another. “Re-engineering,” “Customer Loyalty,” “Benchmarking,” “Change Management,” “Customer Relationship Management,” “One-to-One Marketing,” “Customer Journey,” “Consumer Experience,” “The Ultimate Question,” “Net Promoter Score®,” and “Agile Marketing” are examples of the theories, ideas, or truisms that sweep through corporate America. The academics, consulting firms, journalists, magazine writers, professors, and the business-book authors churn out one managerial or marketing theory after another, each promising to revolutionize the business world and offering unlimited success to those companies that will buy into the theory or truism-and pay the consulting fees or buy the books. Videos - Leadership Strategy InterviewsĮverywhere business leaders turn, they find nice-sounding, easy-to-swallow, seemingly plausible solutions to their problems. Predictive Analytics & Marketing Research.
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